(selected styles courtesy of www.us.allsaints.com)
The Brits are coming this year again to SoHo, this time with the opening of a new high street shop called AllSaints Spitalfields. The store's location is on 512 Broadway between Spring Street and Broome Street, which also happens to be the same block where Topshop, another British fashion export, is located. Up till now the brand only had an American presence in Bloomingdale's, and it also opened boutiques in Los Angeles and Miami last year. The brand's iconic punk/rock n' roll chic outfits will now be available for the stylish New Yorker to splurge on beginning May 20th. The boutique is reported to have in its interior decorations vintage Singer sewing machines from the Chatham dockyards of London and searchlights recovered from the Suez Canal, all which is an ode to British industrial and naval history. AllSaints derives its name from a famous 1960s British television icon nicknamed "the Saint," and also for the famous All Saints Road in the Notting Hill district of London. The brand started as a menswear line in 1994, and expanded to womenswear in 1998. In the United Kingdom they have enjoyed wide success from collaborations with some musicians such as U2, Robbie Williams, and Kelis on some collections.
The footwear does not go above $250, and the average price for a leather jacket is $500. Handbags for men and women start at $40 and do not go above $250. Kudos to the people from AllSaints Spitalfields for finally gracing their presence in the New York fashion scene. We look forward to more from this brand!