+ bang bang.

(image courtesy of stylelist.com)

If you like the idea that sex sells then you will definitely like Marc Jacobs and his chiseled body in the ads of his new men's fragrance "Bang." Marc once again teamed up with Juergen Teller to shoot the ad in a background of mylar paper with Jacobs's oiled up body capturing all the attention only to have his manly bits covered by the jagged fragrance bottle. Jacobs came with the name "Bang" one day at the gym when he thought about the "sexual connotations and the immediacy of the word." The fragrance will have top notes of peppercorns, a heart of deep masculine woods, and a drydown of patchouli, vetiver, and white moss. The fragrance will debut at Bloomingdale's and all Marc Jacobs boutiques on July 30th. The 1.7 oz bottle will retail for $55, and the 3.4 oz bottle will sell for $75. There will also be a kit with the fragrance that will include an aftershave balm, hair and body wash, and deodorant.

+

The ad campaign will be specifically tailored to the different sensibilities of the target markets - the American Midwestern states will see an ad with Jacobs from the shoulders up holding the fragrance bottle, while ads in the Middle East will just feature the fragrance bottle. Print ads will appear in September publications of various magazines. Our hope is that this fragrance does not become the signature fragrance for many Chelsea girls.