Wednesday, April 28, 2010

+ legends.

Core Values 2010 ad campaign (image courtesy of

Dolce & Gabbana is not the only luxury brand with fever for Futbol. Louis Vuitton has just shot a print ad campaign that features not one, not two, but THREE soccer legends - Pele, Zinedine Zidane, and Diego Maradona. The ad campaign was shot by famed photographer Annie Leibovitz in a cafe in Madrid, Spain as part of the Louis Vuitton Core Values campaign. The ads will be unveiled in June, just in time for the World Cup in South Africa. This is a genius ad campaign since it links a classic brand like Louis Vuitton to legendary players known in every corner of the globe, therefore adding exposure to the brand. This is just as good as when a sports broadcaster yells GOOOOOOOOLLLLL during a soccer match!

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