+ gothika.

proenza schouler f/w 2010.

(images courtesy of style.com)

Dark colors were dominant in this collection, and as a result the make-up that was used created the effect of goth chic - pale foundation, dark lips, and defined eye brows were the norm. A form-fitting toggle coat cropped from below the breasts was featured and paired with high-waisted graffiti-inscribed skinny jeans, created in collaboration with J Brand Denim.

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Designers Jack McCullough and Lazaro Hernandez also featured a black skirt that had fur trimming on the bottom and this was paired with a navy jacquard and a black undercoat. The designers also played around with the plaid designs by blurring them with the aid of a photocopy machine (they moved the plaids while they were getting copied.)

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The models carried the P.S. 11 bag, which is an upgraded take on the P.S. 1 bag out now. As for the show itself , the front row was a who's who of Hollywood, with Nicole Richie, Mary-Kate Olsen, and Selma Blair present. Talk about effective advertising!